Business

Do you want to quickly assess whether your business idea is viable? Check out the weekly validation plan that combines market analysis, finance, marketing, and productivity.

Most people starting a business undervalue their prices because they only count the hours spent 'at the computer.' Meanwhile, each hour sold must cover the hours that no one pays for.

A business doesn't fail because it isn't profitable. It fails because on a particular Tuesday, there isn't enough to pay the social security contributions. Liquidity is a different discipline from profitability — and it can be learned.

Advertising amplifies what already works. At the outset, it's more important to find ten people willing to pay — and to understand why. This plan does just that.